Contents:

   1.  Editor's comments
   2.  Quick Reminder
   3.  Kudosnet increases cookie duration
   4.  Host unlimited domains for only $39.95 a month
   5.  Guest Article: How To Use the Multiplier Effect in Web Marketing
   6.  Affiliate and Industry News
   7.  Thank you for helping me spread the word!
   8.  Subscribe/Unsubscribe information





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=====================
1.  Editor's comments
=====================

How are things going for you this week?

My children are back to school this week and it sure is quiet
around here!

Almost too quiet, but it allows me to get some much-needed work
done.

This week I've put in a great guest article that I figured you'd
enjoy.

Til next week,


Chuck McCullough
Chuck@affiliatematch.com
http://www.affiliatematch.com
Make money with your website!




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==================
2.  Quick Reminder
==================

Two weeks ago I gave a brief announcement about SiteSell planning
to release MYSS! 2002, a totally revamped and updated version of
their popular MYSS! book.

I just wanted to remind you that you need to really be pushing
SiteSell right now to get as many affiliates and lifetime customers
under you as you possibly can.

Ken says they are also releasing another new product code-named VSM.

When these products release you can expect a jump in activity from
those affiliates and customers that you've signed up.

Now is the time to prepare, and the longer you wait the better your
chances of missing the boat:

http://www.affmatch.com/myss



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======================================
3.  Kudosnet increases cookie duration
======================================

Kudosnet has increased their cookie duration from 30 days to 365 days!

That gives you a full year to convert visitors into customers and get
commissions for the sale.

More affiliate programs should follow Kudosnet's lead.

Kudosnet is known for their products:

Super Affiliate Cash Machine
http://www.affmatch.com/superaffiliatecm

Search Engine Positioning Reports
http://www.affmatch.com/ser





==================================================
4.  Host unlimited domains for only $39.95 a month
==================================================

Kudosnet offers a new marketing account that allows you to
host an unlimited number of domains. You can also host an
unlimited number of 'sub' domains like 123.abc.com,
free.abc.com, keyword.abc.com.

Activating a new domain or subdomain with a marketing account
package is as easy as creating a folder with the same name as
the domain you want to use. Then upload your web pages.

This package is ideal for people with a large number of mini
sites, domains for sale, or just happen to have multiple web
sites.

If you are in this situation you know all too well how
expensive this can get.

I have many websites that I host, and this is why I got a
dedicated server at Rackspace ( http://www.affmatch.com/rackspace )

You can't beat this deal at only $39.95 a month. If you are
looking to save some money from what you are currently paying,
or thinking of setting up multiple sites, this is definitely
worth a look:

http://www.affmatch.com/khosting





=====================================================
5.  How To Use the Multiplier Effect in Web Marketing
    by Michael Southon
=====================================================


One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing
technique either:

A) replicates itself over and over again, or
B) feeds into other marketing techniques

A classic example of the first kind of Multiplier
Effect is the Free E-Book.

Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.

This kind of Multiplier Effect often results in a
'feedback loop'.

Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.

Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.

One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.

When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.

As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier
Effect:


1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.

When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).

Make sure your free E-Book has plenty of links back to
your website.

The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.

Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it
something else, such as:
http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.

Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html


  2) Write Ezine Articles

Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.

Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit
them to these 'online article archives':

http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
Think of your Articles and Free E-Books as seeds -
scatter them around, then watch them bear fruit and
multiply.

(c) 2000 by Michael Southon

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR:  Michael Southon is the
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





===============================
6.  Affiliate and Industry News
===============================


Buy.com Slashes Workforce as Sales Plummet
http://www.ecommercetimes.com/perl/story/12815.html

Be Free Follows CJ's Lead in Addressing Affiliate Problems
http://www.internetnews.com/IAR/article/0,,12_866971,00.html

MP3.com Will Hide Ads, For a Price
http://www.internetnews.com/IAR/article/0,,12_866791,00.html

AOL Time Warner wins 3-year eBay ad contract
http://thestandard.com.au/articles/display/0,1449,14969,00.
html?home.tf




=============================================
7.  Thank you for helping me spread the word!
=============================================


AffiliateMatch.com has become one of the top affiliate portals
on the Net. If you know of anyone that might be interested in
making more money from their website, please forward this
issue to them.

Thank you!!




=====================================
8.  Subscribe/Unsubscribe Information
=====================================



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