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More traffic from Yahoo!
Well, I just finished having sprinklers installed
in my yard today. Took them about a week, and now
they are finally finished.
I was tired of dragging my water hose around the
yard trying to keep my grass alive. During the hot
Texas summers, its a near impossible task.
Hopefully this year will be different!
I've added a guest article this week by Terry Dean.
The reason I liked it is because he touches on a
subject that I hit pretty hard in my book.
I approach it from the standpoint that most websites
do things backwards...Terry calls it "Upside Down
Marketing."
Very interesting reading.
I hope you enjoy this week's issue!
Contents:
1. More traffic from Yahoo!
2. Guest article: UpSide Down Marketing
3. Thank you for helping me spread the word!
4. Subscribe/Unsubscribe information
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1. More traffic from Yahoo!
============================
Following the steps provided in Neil Shearing's excellent
ebook: "Yahoo Exposed!" I recently registered a domain name
stuffed with keywords, and then last week setup the site
and submitted it to Yahoo.
It was indexed last week and is already getting some decent
traffic from Yahoo.
AffiliateMatch has been listed in Yahoo for about a year now
but because of the description, it never really has gotten as
much traffic as I would like it to.
Don't get me wrong, a Yahoo listing has major benefits, but
I've always felt it could do better.
So, following Neal's advice I registered a new name, setup
the site, and submitted it.
I can already tell that it will pass AffiliateMatch in terms
of traffic from Yahoo in no time at all!
You can see the new site at:
http://www.affiliate-programs-marketing.com
To get Neal's book, you can get a copy for free when you buy
my ebook, "Affiliate Mistakes: Maximizing Your Profits From
Affiliate Programs!" at:
http://www.affmatch.com/mistakes
The really interesting thing about this Yahoo listing was
that a few days after it was listed, I started getting traffic
from Altavista.
Why is that wierd, you ask? Because I never submitted it to
Altavista! (I'm not complaining, just thought it strange.)
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2. UpSide Down Marketing
By Terry Dean
=========================
The normal business process is to have a product, start looking
for prospects, and make the sale. Guess What? Normal businesses
also don't work very well!
Let's turn business upside down!
If you would really love to have a radical change in your
business, you are going to have to make some radical changes in
your methods.
One definition of insanity that I feel is especially appropriate
for business owners to understand is, "Doing the same thing over
and over and expecting to receive different results."
If you continue to run your business in a "normal" way, you will
always be limited to "normal" results.
If you want to have "exceptional" results in your business, you
are going to have to put "exceptional" methods to work for you.
If you are like 99% of internet marketers I know, I will venture
to bet that you have a web site & product and that your biggest
problem is building the traffic to your site. I will also bet
you aren't making very many sales!
What happens if we turn this process upside down?
What happens if we choose to find the prospects first...build a
relationship with them...and then find a product that they Dream
about?
Everybody online appears to have a product. How many of them have
an audience?
It is kind of funny...I always have people emailing me that they
have an awesome product they want to sell to the world. They just
can't get anyone to visit their site.
I rarely ever have anyone saying, "I have too much traffic and I
just don't know what to sell." When they do email. I can guarantee
you that those people are the easiest people in the world to help.
If you have the traffic, all you have to do is ask them what they
want. Then, find it for them.
If you have a product, we have to figure out a way to get traffic
to your site, set up the sales process, and start making sales.
I am not saying this isn't possible. We do it all the time. What
I am saying is that it is the wrong way to do business on the net.
Let's turn it upside down.
Instead of starting out with a product, let's start out by figuring
out what it is that you are passionate about. What is it that is
exciting in your life and that you have experience and skills in?
What is it that gets your fire burning? Way too many people have
decided to just follow the pack instead of being creative and coming
up with their own ideas.
Since the rest of the pack seems to be slowly moving away into
oblivion (Over 95% of internet sites are losing money), shouldn't
you make a change of direction?
Once we figure out what it is that you love, let's decide where you
can find other people just like you.
Use the internet networking tools at your disposal...
Go to http://www.forumone.com to do keyword searches of forums you
can visit on this activity.
Go to http://www.dejanews.com to do the same for newsgroups.
Visit http://www.liszt.com to find all the mailing lists which deal
with this topic.
Start visiting and subscribing to everything that has to do with your
topic. Start participating in the discussions which go on at these
sites.
Find out what people are talking about the most in your subject. Which
element is the most popular? What is it that everyone is looking for
online? If you don't find out by visiting these groups, start asking
some questions.
Spend some time at these sites...Start visiting web sites which come
up in the discussions. Make a list of things which each web site has
- and what it doesn't have.
Once you know what it is people are looking for (from your participating
in the discussion groups) and have found out what it is that is lacking
in most of the sites...You now know how to get started. You can start
building your business on Your USP (Unique Selling Position).
Design a web site, or even better, hire a professional to do it for you.
Make sure that every part of it though deals with your chosen theme.
Note: I am very wary of giving specific examples in this article,
because every time I do I get dozens of people emailing me that they are
going to do exactly what I wrote about. Instead of following the theme
of my article though, they all just want to set up the business I gave
an example of.
In this article, we are discussing the strategy itself, not any specific
business or industry. If you take time to start following what I am
telling you here, every part of it will become clearer as each step is
taken.
Start having automated traffic tools such as free information, your own
discussion group or a specialized postcard site that deals with your
theme.
Build up a community atmosphere and then invite visitors from all the
groups you have been participating in on a daily basis. Instead of
trying to sell them something, just invite them for the solutions which
you have for free at your site.
Get the discussion group going on your site by picking a "Hot" element
of discussion that you keep seeing come up on the other boards. Have a
specialized discussion group instead of just a general one if you want
to achieve high traffic from it.
Start up an Opt-In list where you will send out updates and free
information on a daily, weekly, or monthly basis.
At this point in time, you want to focus on building up a close
relationship with your visitors. You have not even chosen a product to
have on your site yet. You are just building relationships and loyal
visitors.
After you have started building up this group, you can actually ask them
what it is that they want. Then, find it for them.
Either have it developed yourself or find someone who has it already.
Then, do a Joint Venture with the product owner and endorse the product
to your list and your visitors.
Let them know how you sought out and found the best _______ on the market
for them and how you negotiated the best deal possible (10% off, A Free
Bonus, etc.).
Note: This has to be real. You really do have to do your homework and find
them the best _________. You really do have to negotiate and try to get
the best deal possible for them. Don't let an ounce of deception come into
play in any part of the process.
Watch your responses and sales skyrocket. What might have been a 1% sales
response for the original company now becomes a 10% response from your
entire list of friends.
Once you have the traffic and the list, It isn't hard at all to find the
products. They will constantly be knocking at your door.
Would you rather be the person sitting back with his choice of people to
work with or do you want to continue to be someone with a product looking
for a customer.
The average web site may not operate this way, but do you want the results
of the average web site?
Turn it upside down!
------------------------------------------------------------------------
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques
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http://www.affmatch.com/netbreakthrough
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3. Thank you for helping me spread the word!
=============================================
AffiliateMatch.com has become one of the top affiliate portals
on the Net. If you know of anyone that might be interested in
making more money from their website, please forward this
issue to them.
Thank you!!
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4. Subscribe/Unsubscribe Information
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